Your privacy matters to 397pk. This Privacy Policy explains exactly what personal data we collect from Pakistani players, why we collect it, how it is stored and protected, who it may be shared with, and what rights you hold over your own information. Please read this document carefully — it forms part of the agreement between you and 397pk.
These cards summarise the most important privacy commitments 397pk makes to every registered player. The complete legal text of this Privacy Policy follows below — these summaries are for orientation only and do not substitute the full provisions.
All personal data held by 397pk is stored using 256-bit SSL encryption on secure servers. Your information is never stored in plain text and is protected by multiple layers of access control.
397pk does not sell, rent, or trade your personal data to unaffiliated third parties for any commercial or marketing purpose. Your data stays within the 397pk ecosystem and its vetted service partners only.
397pk only collects data that is strictly necessary for account operation, payment processing, identity verification, and regulatory compliance. We do not collect data for the sake of it.
You have the right to access, correct, and request deletion of your personal data held by 397pk. You may also restrict how your data is processed and object to certain uses. These rights are exercisable at any time.
397pk operates under international gaming licensing standards which include data protection obligations. Where applicable laws require specific data handling standards, 397pk meets or exceeds those requirements.
397pk uses cookies and similar technologies strictly for platform functionality, session management, and performance analytics. We do not deploy cross-site tracking cookies or share browsing data with advertising networks.
About this document: This Privacy Policy ("Policy") is issued by 397pk ("397pk," "we," "us," "our") and applies to all personal data processed in connection with your use of the 397pk platform at https://397pk.net. By registering an account on 397pk or by continuing to use the platform, you acknowledge that you have read and understood this Policy.
1.1 397pk is Pakistan's dedicated online gaming platform, providing sports betting, live casino, slot games, and arcade fishing titles to Pakistani players. The responsible collection and protection of personal data is a core operational commitment at 397pk — not a compliance afterthought.
1.2 This Policy governs all personal data that 397pk collects, processes, stores, and transfers in connection with the platform's operation. It applies to all registered players, visitors to https://397pk.net, and any individual who contacts 397pk's support team.
1.3 This Policy should be read together with the 397pk Terms & Conditions available at /terms-conditions. Defined terms used but not defined in this Policy carry the meaning given to them in the Terms & Conditions.
1.4 If you have questions about how 397pk handles your personal data, you may contact our support team at any time via the live chat facility on the platform.
2.1 397pk collects the following categories of personal data from players and platform users:
| Data Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC / passport number, photograph (for KYC) | Account registration & KYC verification |
| Contact Data | Email address, Pakistani mobile number, residential address | Account registration |
| Financial Data | JazzCash / EasyPaisa account reference, bank account details, transaction history | Deposits, withdrawals, KYC |
| Gaming Activity Data | Bets placed, games played, session durations, win/loss records, bonus usage | Platform use |
| Technical Data | IP address, device type, operating system, browser type, session timestamps | Platform access |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | Customer support interactions |
| Responsible Gaming Data | Self-exclusion status, deposit/loss limits set, responsible gaming tool usage | Account dashboard interactions |
2.2 Where 397pk asks you to provide personal data and you choose not to provide it, this may prevent 397pk from opening or maintaining your account, processing financial transactions, or providing certain platform features.
3.1 Direct Collection. The majority of personal data held by 397pk is provided directly by players — through account registration forms, KYC document uploads, deposit and withdrawal requests, and communications with the support team.
3.2 Automated Collection. When you access 397pk, our servers automatically record technical data including your IP address, device identifiers, browser type, operating system, and session timestamps. This data is collected through server logs and, where applicable, cookies and similar tracking technologies.
3.3 Third-Party Sources. 397pk may receive data about you from identity verification service providers engaged to assist with KYC compliance, from payment processors to confirm transaction status, and from fraud prevention services. Data received from third parties is handled in accordance with this Policy and is used solely for the purposes described in Section 4.
4.1 397pk processes your personal data for the following purposes:
Marketing communications: 397pk will only send promotional communications to players who have opted in to receive them. You may withdraw consent for marketing communications at any time by contacting 397pk support or by using the unsubscribe facility in any marketing email. Withdrawal of marketing consent does not affect any other aspect of your account.
5.1 397pk processes personal data on the following legal bases:
6.1 No Sale of Data. 397pk does not sell, rent, or otherwise transfer your personal data to unaffiliated third parties for commercial or marketing purposes.
6.2 Service Providers. 397pk shares personal data with carefully selected third-party service providers who assist with the operation of the platform. These include:
All third-party service providers engaged by 397pk are contractually bound to process personal data only in accordance with 397pk's instructions and this Policy, and to maintain appropriate technical and organisational security measures.
6.3 Regulatory and Legal Disclosure. 397pk may disclose personal data to gaming regulatory authorities, financial intelligence units, law enforcement agencies, or courts where required to do so by applicable law, court order, or regulatory direction. Such disclosures are made only to the extent required and are not voluntary.
6.4 Business Transfers. In the event of a merger, acquisition, or sale of all or a substantial part of 397pk's business assets, personal data held by 397pk may form part of the transferred assets. Affected players will be notified of any such transfer and of any material changes to how their data is processed.
7.1 397pk retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including the requirements of applicable laws and licensing obligations.
7.2 In practice, this means:
7.3 Following the expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to an identified individual.
8.1 397pk implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction.
8.2 These measures include:
8.3 While 397pk takes all reasonable steps to protect your personal data, no system is entirely immune from security risks. You also play a role in keeping your account secure — please ensure you use a strong, unique password for your 397pk account and enable two-factor authentication. If you suspect your account has been compromised, contact 397pk support immediately.
Security reminder: 397pk will never ask for your account password by email, live chat, or any other communication channel. If you receive any message claiming to be from 397pk that requests your password or financial credentials, treat it as fraudulent and report it to our support team immediately.
9.1 397pk uses cookies and similar technologies (collectively "Cookies") to operate and improve the platform. A cookie is a small data file stored on your device when you visit a website.
9.2 397pk uses the following types of Cookies:
9.3 397pk does not use advertising cookies, cross-site tracking cookies, or cookies that share your browsing behaviour with third-party advertising networks.
9.4 You may control Cookie usage through your browser settings. Disabling strictly necessary Cookies will impair platform functionality and may prevent you from logging in or completing transactions. Disabling analytics cookies will not affect your use of the platform.
10.1 As a player registered on 397pk, you hold the following rights in relation to your personal data:
Request a copy of the personal data 397pk holds about you.
Request correction of inaccurate or incomplete personal data.
Request deletion of your data, subject to legal retention obligations.
Request that processing of your data be restricted in certain circumstances.
Receive your personal data in a structured, machine-readable format.
Object to processing based on legitimate interests, including direct marketing.
10.2 To exercise any of these rights, please contact 397pk's support team via live chat or by email at the address shown in the footer of this page. 397pk will respond to all data rights requests within 30 days of receipt. Where a request is complex or numerous, this period may be extended by a further 30 days, in which case 397pk will notify you of the extension and the reason for it.
10.3 Identity Verification for Rights Requests. To protect the privacy of all players, 397pk will verify your identity before processing any data rights request. You will be asked to provide your registered email address and may be asked to confirm additional account information.
10.4 Limitations. Certain rights may be limited where 397pk is required to retain data by law (for example, AML and KYC records) or where deletion would conflict with regulatory or licensing obligations. In such cases, 397pk will inform you of the applicable limitation and its legal basis.
11.1 The 397pk platform is strictly for adults aged 21 and over. 397pk does not knowingly collect personal data from individuals under the age of 21. If 397pk discovers that it has inadvertently collected personal data from a person under the minimum age, that data will be deleted immediately and the associated account will be terminated.
11.2 If you are a parent or guardian and believe that a person under the age of 21 in your care has registered an account on 397pk, please contact our support team immediately. 397pk takes underage access to gaming services extremely seriously and will act promptly on all such notifications.
Age verification: All 397pk players are subject to age verification as part of the KYC process. Players who cannot demonstrate that they are 21 or older will have their accounts suspended and their balances forfeited in accordance with the 397pk Terms & Conditions.
12.1 397pk may update this Privacy Policy from time to time to reflect changes in our data processing practices, changes in applicable law, or operational developments on the platform. The "Effective Date" at the top of this document indicates when the current version came into force.
12.2 Material changes to this Policy will be communicated to registered players via email notification to the address registered on your 397pk account, and via a notice on the platform. Continued use of the 397pk platform following the effective date of an updated Policy constitutes your acceptance of the revised terms.
12.3 Previous versions of this Policy are available on request from the 397pk support team.
13.1 If you have any questions, concerns, or requests relating to this Privacy Policy or 397pk's processing of your personal data, please contact us via:
13.2 397pk aims to respond to all privacy-related enquiries within five business days. Complex data rights requests may take up to 30 days as noted in Section 10.2.
13.3 If you are not satisfied with 397pk's response to a privacy concern, you may have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.
Now that you understand how 397pk protects your personal information, explore the platform — cricket betting, live casino, 500+ slots, and instant PKR banking, all secured by 256-bit encryption.
21+ 397pk is for verified players aged 21 and above. Please play responsibly and within your financial means.